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Instagram Is No Longer The Same
The wordmark has become more expressive, the wider system has been updated, and the design has more room to reflect the creativity happening on the platform. Instagram didn't redesign its identity to get attention but to better represent what the brand has become.
Did 7 Up Just Level Up?
7UP’s latest redesign shows how small changes can make a big difference. A simpler logo, stronger colours and clearer product messaging make the identity more flexible and recognisable. The brand hasn’t changed completely, it’s a refinement, which is exactly what a good redes... see more
Did Coca-Cola Need A Rebrand?
Coca-Cola's latest refresh is trying to make sure people see the brand more clearly. For designers, it's a useful reminder that good branding isn't always about creating something new but also making sure the things that already matter get the attention they deserve.
Tinder Finally Picked A Side
Memes, anime stills, oil paintings and a dating app aren't a combination you see every day. Tinder's latest rebrand brings them together in a way that says a lot about where branding and design are headed.
KFC’s Biggest Design Change In Years
KFC's new identity shows how a brand can modernize without losing what makes it recognizable. It's a reminder that great branding is about understanding what people already remember and finding better ways to bring it to life.