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Microsoft Copilot’s New Icon Says A Lot
As AI becomes more integrated into everyday software, this kind of design will matter even more. People will need ways to understand not only which tool they're using, but also what it is doing on their behalf. Copilot's new identity is an attempt to make that experience more vi... see more
McLaren Just Redesigned Its 60-Year Legacy
McLaren’s new identity is a story about continuity. The brand is entering a period of expansion across racing, automotive, products and experiences. But instead of creating a new visual language, it has gone back to the foundations of what made McLaren distinctive in the first p... see more
Calendly Just Changed What Its Brand Stands For
Calendly's redesign is about changing what the brand represents. The logo gives it space to talk about everything that can happen after a meeting is booked. For designers, the takeaway is that when a business changes direction, the identity should help people understand it.
Instagram Is No Longer The Same
The wordmark has become more expressive, the wider system has been updated, and the design has more room to reflect the creativity happening on the platform. Instagram didn't redesign its identity to get attention but to better represent what the brand has become.
Did 7 Up Just Level Up?
7UP’s latest redesign shows how small changes can make a big difference. A simpler logo, stronger colours and clearer product messaging make the identity more flexible and recognisable. The brand hasn’t changed completely, it’s a refinement, which is exactly what a good redes... see more